Natural Europe › Logona
Brand guide · Germany
Logona natural cosmetics
Logona was one of the first brands in the old Natural Europe shop. Here is an independent guide to the brand today.
The brand in brief
Logona was founded in Germany in 1977 and is made by Logocos Naturkosmetik in Salzhemmendorf, Lower Saxony, the same company behind the Sante brand. Logocos was one of the founding members of NATRUE, the natural-cosmetics association and label created in 2007–2008. The range is vegan and does without silicones, parabens, PEGs and mineral oils.
Logona sits in a group of long-established European natural brands. If you are comparing, Buy From Europe (our sister directory) has profiles of Weleda, Lavera and Dr. Hauschka, with where each company is based.
Ownership: Logocos was part of L'Oréal for over a decade until 2023, when it was sold to the US investment firm CoBe Capital. The brand and production remain in Germany. Ownership matters to some shoppers; our brand checker shows origin and owner separately.
What Logona is known for
- Herbal hair colour powders: henna, indigo and other plant dyes, the brand's signature product.
- Hair care built around plant extracts such as horsetail and birch.
- Men's care, including aftershave balms and deodorants.
- Rose and calendula skin care using rose water and calendula.
Reading a Logona label
Like all certified natural brands, Logona declares essential-oil allergens such as linalool and limonene at the end of the list, and marks organic ingredients with an asterisk. Paste any Logona list into the INCI decoder to see each ingredient explained.